How to do! Is Amazon going to block Xinjiang cotton? Seller anxiety: too passive, how to avoid being "kidnapped" by the platform?

31-03-2021

How to do! Is Amazon going to block Xinjiang cotton? Seller anxiety: too passive, how to avoid being "kidnapped" by the platform?


Amazon sellers have been anxious lately.


The cause was that "Xinjiang cotton" was banned by the United States. Although the vast majority of cross-border e-commerce export sellers have not yet been actually affected, the insecurity after handing over their fate to Amazon has once made them startled.


"In 2020, China's total exports of textiles exceeded 290 billion U.S. dollars, more than one-tenth of China's foreign trade. The United States started with raw materials in an attempt to dismember the global textile supply chain in which China is in a dominant position." A foreign trade official said. . In China's textile export trade, cross-border e-commerce retail export sellers account for a small proportion and are not the first group to bear the brunt, but they are extremely sensitive.


"Among Amazon's more than 1 million Chinese seller accounts, it is estimated that there are roughly 100,000 cotton-related clothing, household goods and other categories." An Amazon digital advertising service provider pointed out that any action by Amazon is enough to make them Shaky.

In this incident, it seems that more sellers realized that whether they are engaged in the “Xinjiang cotton” business or not, over-reliance on Amazon is a potential risk.

The email informs the seller that the relevant bath towel product detail page has been removed from the catalog, and said, “According to the regulations of the U.S. law on products containing Xinjiang-produced cotton or tomatoes, this product has been removed. Why does this happen? The reason we took this measure is because the product is not allowed to be sold on Amazon.com."


Some sellers speculated that perhaps the above-mentioned sellers marked keywords such as "Xinjiang long-staple cotton" in the ingredients. When everyone was puzzled, another seller said that his pillows and other 50 products had just been taken off the shelves. The products were not pure cotton but contained cotton. The email said that their products did not comply with US laws, but did not say what specific laws were.

There are more and more similar news. A seller said that as long as the word "Xinjiang cotton" appears in the copy, it will be removed directly from the system and said that it sells illegal products; a cross-border e-commerce company Amazon customer service said that the company does have a lot of cotton swabs and the like I don’t know if it’s taken off the shelf.


In addition, some sellers noticed that many cotton products on Meiya were on sale, including Li Ning's products, but Li Ning's clothing and T-shirts were not searchable yesterday afternoon. I searched for "LI-NING" in Meiya, and only 48 search results were displayed. Except for a few pairs of shoes, the rest were sporting goods such as badminton rackets.


At present, most sellers of cotton-containing products can still sell normally. "Many of our company's stores selling pure cotton bedding are doing well, and there is no situation that they have been removed from the shelves." "Women's clothing has not been removed." Despite this, textile sellers have been silent: "Will textile products such as polyester be brought in? I have products that say cotton, polyester cotton and the like, and some of them have cotton in their names, but they are actually chemical fibers. I dare to change too much, for fear that something will happen."


If Amazon really starts to deal with Chinese cotton products, many sellers will face a disaster. Home textiles and clothing will be the first to bear the brunt.


According to an analysis by a foreign trader, Xinjiang cotton is mainly digested domestically, but all that is digested domestically is the textile industry, and the final product of the textile industry is nothing more than shoes, clothes and bags.


From the very beginning, this was the chess set by the United States in response to the huge trade deficit, and foreign traders were destined to stand in line. It is worth noting that, as of now, Amazon, as a platform, has been unable to express its position on various rumors.


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